Exceptional Independents 
United by Ambition.

Each agency within Inflectiv represents the best of its discipline.
Together, they show what happens when creativity meets strategic
investment and operational discipline. Independence no longer means limitation.

Take Our Agency Optionality Quiz   

 

 

 

 

 

Fresh Air

Branded Audio and Podcast Production

Europe's most awarded podcast agency. Fresh Air is known for world class storytelling and brand partnerships that redefine what is possible in audio.

Since joining Inflectiv, the agency has expanded its creative scope and international reach through shared financial support, collaboration and group level strategy. Clients experience the same trusted team and the same production excellence, with greater capability and scale.


Inflectiv gives us the confidence to grow without compromising our culture or creative standards.

Neil Cowling, Founder

 

 

 

 

Hue & Cry

Brand, Activation and PR Agency

A fearless brand, activation and PR agency for food, drink and travel brands. With offices in London and New York, Hue & Cry works with some of the world's most ambitious lifestyle and luxury brands, from heritage names to category disruptors.

Hue & Cry joined Inflectiv to access shared commercial systems, finance expertise and collaboration across the group. The agency's approach and culture remain unchanged. The work now has greater power and reach.

 

 

This feels like the next chapter of independence, not the end of it.

Carla Burt,
Co-Founder

I have worked in holding companies. This is different. It gives us what we need to level up without losing who we are.

Eddie Mills,
UK Managing Director

This partnership gives us the infrastructure to compete at scale in the US market without losing our boutique approach.

Kirsten Magen,
US Managing Director
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psLondon

Brand, Creative and Content Agency

An insight-led, strategic and creative Agency delivering brand, campaign and content expertise to the education, public sector, FinTech and EdTech industries in the UK, EMEA and the US.

psLondon brings a deep commitment to insight-led, commercially powerful creative solutions. The agency's understanding of the complex interplay between brand and campaign has enabled them to build a powerful reputation in their chosen sectors.

psLondon joined Inflectiv to help take the Agency to the next level, collaborating with new colleagues, accessing shared commercial systems and deepening client relationships.


 


Joining Inflectiv gives us the opportunity to grow alongside other ambitious agencies, each with their own specialist focus. It is a partnership that supports our ambitions while delivering more value for our clients.

Robert Pepper, co-Founder

 

What Our Founders Say 


Inflectiv gave us structure and freedom at the same time. It is still our business, just stronger.


Neil Cowling, Founder



We were growing fast but needed bandwidth and support. Inflectiv brought that without changing who we are.

Gary Moore, Hue & Cry

 

 

 

 

marketing agency in UK

 

Sonder MR

Market Research and Insights Agency

An insight-led market research agency helping brands better understand their audiences and make more informed strategic decisions. Sonder combines rigorous methodologies with a human-first approach to deliver insight that is both analytically robust and commercially actionable.

Sonder enhances Inflectiv's group offering by strengthening the role of insight at the centre of brand engagements - improving the quality of strategy, creative and execution across the portfolio. This deeper integration of audience understanding enables more effective collaboration between agencies and drives stronger commercial outcomes for clients.

With B Corp certification, and recognised as one of The Sunday Times Best Places to Work in 2025, Sonder reflects the group's commitment to selecting high-performing, value-led agencies.

 

 

 


We've had opportunities to join larger groups before, but none aligned with how we want to grow. Inflectiv gives us the balance of independence and collective support — allowing us to build the business our way, with access to shared expertise and a broader network.

Rupert Carter
CEO, Sonder MR

 

 



The best work comes from combining rigorous insight with a deep understanding of people and culture. Inflectiv creates the opportunity to collaborate across complementary disciplines, while staying true to what makes Sonder different.

Lauren Carter
Chief Strategy Officer, Sonder MR

 

 


 

Our Leadership Team​​

James Rose


Founder and
Chief Executive

Entrepreneur and investor with more than twenty years in media, technology and M&A. Leads Inflectiv's vision, strategy and portfolio growth.

Kevin Steel

Chief Financial Officer

Chartered accountant leading group finance, reporting and performance insight.

 

Jan-Philipp 
Matthews​

Partner, Investment
and Strategy

Entrepreneur and Corporate Finance Executive with extensive transaction experience in the Media, Marketing & Technology industry across Europe and the US. Known for founder-first deal design.

photo of Jack Porter

Jack Porter-Smith

Managing Partner

Exited agency founder turned agency growth advisor with multiple published books. Leads Inflectiv's strategy for collective unification and agency performance.

Our Non-Executives

marketing agency in UK

Archita Fritz 

Non-Executive Director

Global business leader with 20+ years launching products and scaling firms across 80+ markets, driving revenue growth and operational efficiency.

Michelle Clarke​


Chief Revenue and Partnerships Officer

Entrepreneur and board leader specialising in revenue strategy, team development and commercial culture.

marketing agency in UK

Leon Rubinstein 

Non-Executive Director

International business development executive and investor with strong experience in the technology ecosystem and helping build value globally.

Kemi Egan 

Non-Executive Director

Seasoned growth investor and M&A specialist focused on creating equitable partnerships and accelerating operational value for founders.