Strategic expansion through brand and design
For nearly 20 years, psLondon has delivered insight-led brand, campaign and content work for organisations across education, the public sector, FinTech and EdTech in the UK, EMEA and the US. Founded by Robert Pepper and Tony Speight, the agency is recognised for combining strategic rigour with multi-award winning creative, helping complex organisations build clarity, relevance and long-term value.
The investment reflects Inflectiv's deliberate approach to growth, backing high-quality agencies with strong leadership, clear positioning and long-term growth potential.
Alongside Hue & Cry's brand, activation and PR expertise across food, drink and travel, psLondon strengthens the group's ability to support brands at the earliest stages of strategy and positioning, ensuring content, activation and campaigns are grounded in clear insight and commercial understanding.
The partnership follows Inflectiv's recent investments in Hue & Cry and Fresh Air and continues the Group's selective expansion across marketing, media and communications.
James Rose, Founder and CEO of Inflectiv Group, said:
We are focused on building a group that brings together exceptional independent agencies with different strengths, perspectives and sector expertise.
psLondon adds a highly strategic, insight-led offer in new sectors. As with all our partnerships, this investment strengthens what the group can offer clients, while allowing the agency to remain independent and true to its culture.
Robert Pepper, Managing Director of psLondon, said:
Joining Inflectiv gives us the opportunity to grow alongside other ambitious agencies, each with their own specialist focus. The minority investment model allows us to stay true to how we work, while collaborating with partners who bring different sector experience and creative viewpoints.
It is a partnership that supports our ambitions while delivering more value for our clients.
Inflectiv Group continues to grow selectively, making minority equity investments only where there is strong alignment on quality, leadership and culture, and where agencies bring distinctive strengths to the collective.
About Inflectiv Group
Inflectiv Group is building a new kind of agency collective: a group of the top 1% of founder-led independent agencies across marketing, media and communications, united by shared values and complementary expertise.
Inflectiv's ambition is to unite the most ambitious independents across complementary disciplines and sectors, creating a platform that delivers long-term value for both clients and founders.
For Clients
this means access to a collaborative network of specialists across brand, PR, content, production and activation, spanning multiple sectors and perspectives. Agencies remain independent, but work together when it creates clearer strategy, stronger creativity and greater impact.
For Founders
Inflectiv provides minority capital, strategic M&A support and commercial expertise, helping ambitious agencies scale sustainably while retaining control, culture and identity.
About psLondon
psLondon is a brand, campaign and content agency helping ambitious organisations define clear positioning, build distinctive identities and deliver insight-led campaigns and content designed for long-term success.
The agency works across education, the public sector, FinTech and EdTech in the UK, EMEA and the US, combining strategic thinking with creative execution.
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