3rd November 2026

 

 

 

 

 

 

 

 

Inflectiv Group completes minority share acquisition in Minty Digital, adding next-generation search expertise to the Group

  

 

The partnership adds specialist SEO, Digital PR and AI Discovery expertise to Inflectiv and forms the foundation of the Group's wider ambitions across search and performance marketing.

 

 

 

 

 

Inflectiv Group has announced the acquisition of a minority shareholding in Minty Digital, the specialist search agency helping ambitious brands become more visible, trusted and chosen across traditional and AI-powered search.

Founded by Charlie Clark in 2017, Minty has grown from its origins in SEO into an international search agency spanning SEO, Digital PR and Generative Engine Optimisation. With teams across London, Barcelona and New York, the agency works with brands in sectors including travel, finance, education and legal.

Minty becomes Inflectiv's fifth agency partnership, joining Fresh Air, Hue & Cry, psLondon and Sonder MR.

 

Building for the next era of search

The way consumers discover and evaluate brands is changing rapidly. Traditional search remains critical, but purchasing decisions are increasingly influenced by AI platforms, online authority and the sources people encounter before visiting a company's website.

Minty has built its proposition around this shift. Its integrated approach brings together SEO, content, Digital PR and AI search optimisation to help brands build visibility and authority wherever their customers are searching.

The partnership adds an increasingly important specialism to Inflectiv's capabilities across research and insight, brand strategy, creative, PR, content and production.

It also marks the beginning of a broader strategic move into search and performance marketing for Inflectiv, creating new opportunities to help the brands its existing agencies research, shape and build become more visible, trusted and discoverable.

The Group intends to build a differentiated capability spanning organic search, AI-led discovery and paid performance, bringing together specialist agencies rather than attempting to combine those disciplines within a single generalist business.

Minty will continue to operate independently under Charlie and its existing leadership team, retaining its brand, culture and specialist focus.

 
 

 

 

 

 

 

 

 

 

 

 

 

 

Jack,  Managing Partner, Inflectiv Group, said:

Search has been a major part of my career, so I know both the scale of the opportunity and how difficult it is to build a genuinely high-quality specialist agency.

The market is now going through the biggest change in its history. Brands are no longer competing simply for Google rankings; they need to build the authority and visibility that allows them to be discovered and trusted across search engines, media and AI platforms.

Charlie and the team have built Minty around where that market is heading. This partnership gives Inflectiv an exceptional organic search capability and represents the first step in our wider ambition to build a significant search and performance offering across the Group.

 

 

 

 

 

 


 

Charlie Clark, Founder and CEO of Minty Digital, said:

We've built a brilliant international team and continued to evolve Minty as the way people discover brands has changed. The next stage is about building on that foundation and accelerating our ambition.

Inflectiv gives us access to experienced operators, strategic support and a wider group of complementary agencies, without asking us to give up our independence or change what makes Minty successful.

Jack's background means he understands our market and the realities of scaling a specialist search agency. That experience, combined with the wider capabilities across Inflectiv, made them the right partner for the next chapter of Minty.

 

 

 

 

 

Supporting Minty's next phase of growth

Inflectiv will support Minty's continued growth through board-level input, financial and operational infrastructure, strategic M&A expertise and access to the wider experience and network of the Group.

The minority share purchase continues Inflectiv's strategy of partnering with carefully selected independent agencies with distinctive expertise, strong leadership and significant long-term growth potential.

 

About Inflectiv Group

Inflectiv Group partners with exceptional founder-led agencies across marketing, media and communications. It purchases minority shareholdings in carefully selected independent agencies, helping founders accelerate growth, increase enterprise value and create more options for the future.

Each agency remains independently led and retains its own brand, culture and identity, supported by Inflectiv's operational infrastructure, strategic expertise and wider network.

Inflectiv's partner agencies include Fresh Air, Hue & Cry, psLondon, Sonder MR and Minty Digital.

About Minty Digital

Minty Digital is an international search agency specialising in SEO, Digital PR and Generative Engine Optimisation.

Founded by Charlie Clark in 2017, Minty helps ambitious brands become more visible, trusted and chosen across traditional and AI-powered search.

With teams across London, Barcelona and New York, the agency works with clients across multiple verticals that include Travel, Wellness, Education and Legal.