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Inflectiv Group today announced its investment in award-winning creative agency Hue & Cry, bringing together two businesses united by the belief that the best work comes from independent thinking.
The partnership positions the global brand, activation, and PR agency as a cornerstone of Inflectiv's plan to build a collaborative group of the top 1% of founder-led independent agencies.
Founded by Carla Burt and Gary Moore, Hue & Cry has earned a reputation for bold creative, distinctive campaigns, and long-standing client relationships across travel, hospitality, and premium spirits.
With offices in London and New York, the agency partners with some of the world's most recognisable lifestyle brands, delivering the kind of creative fearlessness that only comes from independence.
This marks Inflectiv's second strategic investment, following Fresh Air, Europe's most-awarded podcast agency. Together, the agencies demonstrate how Inflectiv is building a collaborative network where specialist expertise meets multi-disciplinary thinking.
Hue & Cry's integrated offer - spanning brand, activation and PR - creates the perfect foundation for collaboration with single-discipline specialists like Fresh Air, giving clients access to depth and breadth without the bureaucracy of traditional networks.
For Hue & Cry's team, this means new opportunities across disciplines, international projects, and resources to fuel creative ambition.
For clients, it combines the agility of independents with the firepower of a curated global group.
James Rose, Founder of Inflectiv Group, said:
Hue & Cry is exactly the kind of agency we want at the heart of Inflectiv: creative, ambitious, and trusted by leading brands. Carla and Gary have built something exceptional, with a global footprint that extends our reach into the US market. Together with Fresh Air, this partnership shows how we're building a group where independent agencies can scale faster, collaborate, and still retain what makes them unique.
Carla Burt, Co-Founder of Hue & Cry, said:
We've spent years building Hue & Cry into an agency that creates work our clients love and a place our team wants to be. Inflectiv understands that. They're not trying to change our DNA; they're backing us to do more of what we do best, with more firepower behind us.
Gary Moore, Co-Founder of Hue & Cry, added:
The agency landscape is changing fast. What sold us on Inflectiv was the people, James and the team are operators who've built successful businesses themselves, backed by non-executive directors with genuine operational experience. They understand what it takes to grow a creative business.
About Inflectiv Group
Inflectiv Group is building a new kind of agency collective: a group of the top 1% of founder-led independents across marketing, media and communications.
Combining entrepreneurial spirit with shared scale, the group unites exceptional talent from across its network - creative directors, strategists, producers and specialists who've built reputations at the world's leading agencies and brands.
For Clients
this means access to a collaborative network of best-in-class specialists - from brand and PR to content, production and beyond - with the agility of independents and the reach of a global group.
For Founders
Inflectiv provides minority capital, strategic M&A support, and commercial expertise - helping ambitious agencies scale faster, stay in control, and unlock long-term value while accessing a curated network of senior talent across disciplines.
About Hue & Cry
Hue & Cry is a global brand, activation and PR agency with offices in London and New York, specialising in travel, hospitality, and premium spirits.
Founded by Carla Burt and Gary Moore, the certified B Corp is recognised for creative excellence and long-standing client partnerships with some of the world's most iconic lifestyle brands.
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