Market Research and Insights Agency
An insight-led market research agency helping brands better understand their audiences and make more informed strategic decisions. Sonder combines rigorous methodologies with a human-first approach to deliver insight that is both analytically robust and commercially actionable.
Sonder enhances Inflectiv's group offering by strengthening the role of insight at the centre of brand engagements - improving the quality of strategy, creative and execution across the portfolio. This deeper integration of audience understanding enables more effective collaboration between agencies and drives stronger commercial outcomes for clients.
With B Corp certification, and recognised as one of The Sunday Times Best Places to Work in 2025, Sonder reflects the group's commitment to selecting high-performing, value-led agencies.
We've had opportunities to join larger groups before, but none aligned with how we want to grow. Inflectiv gives us the balance of independence and collective support — allowing us to build the business our way, with access to shared expertise and a broader network.
Rupert Carter
CEO, Sonder MR
The best work comes from combining rigorous insight with a deep understanding of people and culture. Inflectiv creates the opportunity to collaborate across complementary disciplines, while staying true to what makes Sonder different.
Lauren Carter
Chief Strategy Officer, Sonder MR